During my Master's Study I got the chance to take part in some projects involving real clients and actual realization possibilities. in this occasion our client was the Language Institute Berlitz. It was team work simulating an office like project. We had to talk to our client, understand its needs and pitch our project against other collages during a final presentation.
This campaign was aimed to appeal to Berlitz's sensibility for cultural integration. The main idea was to stimulate a particular target group to get involved with the company's products and courses by proposing special seminars in different german dialects. The target group was the regional business men who need the english language to expand their commercial reach but aren´t interested in leaving their comfort zone. The slogan for the campaign was " English in your language"
Concept: Peter Szillatz, Michael Schöpfer, Frederik Lauterwald, Ernesto Rodriguez. Graphic design: Ernesto Rodriguez Written Inform: Peter Szillatz, Frederik Lauterwald and Michael Schöpfer